Sunday, September 7, 2008

Hottest start ups - III - DeskAway

Entrepreneur's Details
Name Sahil Parikh
Age 28
Hometown Mumbai
Family background Business
More than 1 company? Yes (2)
Education Bachelors
Graduated from University of North Carolina
Former employer ClinicalTools Inc
Former designation Software Dev team
Area of responsibility Heading a Software Dev team
Favorite book/movie


Business Basics Show/Hide
Company Name DeskAway
Founded in 2007
Headquartered in Mumbai
Company website/URL http://www.deskaway.com | http://www.synage.com
Industry IT/ Internet/ Software
Stage of the company Scaling up
Source of idea Systematic search for business opportunity
Awards & honors.

Business description

Finalist, Proto.in in 2008; Finalist, Startup.in in 2008.






Synage is one of the very first Software As A Service (SaaS) companies from India. DeskAway, its flagship service, is a monthly, subscription-based online team and project collaboration service that helps individuals, small businesses, and teams within larger organizations to organize, manage and track their projects from a central location with their partners, employees and clients.

With the growing number of small businesses/ distributed teams, increased broadband penetration, and 24x7 mobile work culture, DeskAway is rightly poised to give teams an accurate view of how their projects are doing and help eliminate common problems that occur when multiple people are collaborating: email spam, multiple file versions, lost files, task accountability issues, lack of reporting & work transparency.


How does the business make money?.

a) Recurring monthly/yearly subscriptions b) Ad supported Free plan.

Team information
Sitanshi Talati-Parikh, Co-founder.
Competition Show/Hide
Competitors Basecamp, GoPlan, CentralDesktop, Zoho Projects
How different if your product or service? It has... Substitutes that differprice or value
In what way is your product or service different? "3 Things - Simplicity, Affordabilty & Feature Richness all packed into one powerful online service. " Our leading features like "Project Templates" and "Automatic Email Reminders" help eliminate guesswork within your projects. This makes DesKAway extremely powerful as a project collaboration tool (compared to its competitors)
By The Numbers Show/Hide
2006 2007
No. of employees Did not exist 6-15
No. of locations Did not exist 0-1
No. of customers Did not exist over 50
Turnover Did not exist 11-50 lacs
Profits Did not exist
Primary source of initial funding
Primary source of additional funding Personal savings
Raised institutional capital? No

E-Myth by Michael Gerber | Movie: The Hurricane

We are hot because: 1. We launched the first SaaS project collaboration service completely conceptualized, designed, developed and marketed from India when everyone was still working on outsourcing and services from abroad. Our model is scalable, does not require very specialized knowledge (think Mcdonalds!) and can be run by a small team. 2. Everyday, we impact thousands of small businesses around the world! How many startups can do that? 3. Our CEO is the chief customer service representative of the company. 4. We are green -our entire business is on the web. Less fuel & paper consumption. 5. We were one of finalist and best companies at proto.in January 2008. 6. People confirm that DeskAway is awesome because it fulfils the key areas of an online service (Great customer service, User-friendliness, Affordable, Feature-rich):

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